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Sandstrom Partners completes brand strategy and new packaging for Speedo product lines

Portland, OR – Brand design firm Sandstrom Partners today announced the completion of a revitalized brand strategy with new packaging for sports equipment manufacturer Speedo, according to Sandstrom president Jack Peterson.

Faced with decent brand awareness but a dated image, Speedo hired Sandstrom to reposition its brand to compete in the contemporary sports-equipment market, with brand-packaging consistency across product ranges to provide a more unified retail shopping experience. The company’s retail presence had become fractured and confusing, with multiple product tiers sold through numerous retail channels, each demanding its own Speedo.

“We re-categorized the product lines by distinct consumer groups while providing a consistent visual and verbal brand block at retail,” Peterson said. “the results were instant—retailers universally embraced the new packaging system.”

Sandstrom Partners is a strategic brand design firm specializing in the creation and revitalization of thought-leading brands.

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