Pressroom News Releases

Sandstrom Partners Completes Rebrand for Venerable New York Coffee Roaster

Portland, OR – Award-winning brand design agency Sandstrom Partners today announced it has completed a rebrand for Kobrick Coffee Company, a 92-year-old artisanal roaster of coffee for many of New York City’s finest restaurants, according to Sandstrom president Jack Peterson.

“The Kobrick family has been roasting coffee in small batches for four generations, selling it through some of the most respected chefs and five-star restaurants in New York without ever having a consumer-facing brand,” Peterson said. “Our assignment was to respect that heritage of proprietary quality while bringing the brand to a new, discerning coffee-drinking public.”

Sandstrom produced a new identity for Kobrick along with packaging for more than 30 specialty blends, espressos and single-origin coffees. A line of signature cups was created to complement the line.

Sandstrom Partners is a strategic brand design firm specializing in the creation and revitalization of thought-leading brands.

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