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Sandstrom Partners develops brand design for high-end motorcycle boots

Portland, OR – Award-winning brand design agency Sandstrom Partners recently completed branding for Vitesse Moto, a manufacturer of stylish, high-performance motorcycle boots headquartered in Nice, France, according to Sandstrom president Jack Peterson.

Developed by a former footwear executive, Vitesse boots were created to provide a third option to protective-but-uncomfortable racing-style boots and less-protective street boots, offering protection and style together.

“Vitesse Moto boots are inspired by iconic footwear of all types,” Peterson said, “which led to a high-performance design coupled with style that is currently unreachable elsewhere in the industry. The idea was to depict Vitesse as a brand to be coveted.”

Sandstrom conducted extensive, targeted research among end users to help develop Vitesse’s brand strategy; then created the brand identity, packaging and ecommerce site for the company’s launch.

Sandstrom Partners is a strategic brand design firm specializing in the creation and revitalization of thought-leading brands.

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