Pressroom News Releases

Sandstrom Partners Overhauls 15 Different Chehalem Wine Labels, the First New Designs for the Winery in 20 Years

Portland, OR – Award-winning brand design agency Sandstrom Partners today announced it has completed a series of new labels for nationally acclaimed, Newberg, Oregon-based winemaker Chehalem, according to Sandstrom president Jack Peterson.

The new label design, which will cover bottles of 15 different Chehalem wines, from several different vineyards, is a radical departure from the winery’s previous packaging, which hadn’t changed in more than 20 years, Peterson said. Employing a journal-like format, the label tells the story of each wine and its corresponding vineyard in rich imagery and narrative detail.

“The labels reflects not only the consistent quality of our wines, but at the same time show the excitement of individual vintages,” Chehalem founder and winemaker Harry Peterson-Nedry said. “You won’t find anything else like them on a wine shelf anywhere.”

The Sandstrom-designed labels started appearing this summer on Chehalem pinot noir, pinot gris, Gamay, Riesling and gruner wines, with nine more arriving later this fall and winter.

Sandstrom Partners is a strategic brand design firm specializing in the creation and revitalization of thought-leading brands.

# # #