The Cost Vineyard

It might be axiomatic that the sooner you get us involved in your company, the more value we can bring. Clients often come to us just after the moment of conception and we help them explore and ultimately establish the brand’s look, feel and voice. The Cost family brought us in early and we helped them name their winery. We surprised them, first by recommending the decidedly un-creative name of The Cost Vineyard, and secondly by taking a very untraditional and irreverent storytelling approach to their labels. The results were immediate. At their first public tasting, they sold out of every case they had (we could only get our hands on 3 bottles). The labels made retailer and restaurant sell-in easier and more fun, and they’ve actually become collectors’ items. To their credit, The Cost Vineyard had the cojones to break many of the rules of traditional wine marketing. Rule #1: you never refer to a vineyard as having “cojones.”

  • One Case 2004 Pinot Noir (12 bottles – 12 different labels)
  • Bottle Label
  • Bottle Label
  • Bottle Label
  • Bottle Label
  • Bottle Label
  • Bottle Label
  • Letterhead, Envelope and Business Cards