Stillhouse Spirits Co.
Passionate about their 100% clear corn American whiskey, Stillhouse Spirits Co. wanted to create something truly disruptive in the spirits world. They engaged Sandstrom Partners to help conceive how and what this could be.
Our intent was to avoid cliché and pure novelty while remaining true in character and strong in attitude. The solution was inspired by the industrial strength and utility of oblong cans used for turpentine and mineral spirits to suggest a daring challenge, and therefore fun. It’s purposefully ironic as the whiskey is quite delicious–distilled and produced to the absolute highest standards.
The solution is a completely custom 750ml stainless steel can–a unique and singular vessel in the world of spirits. Its quality fabrication and finish is a suitable package for the fine products within. The can weighs less and is more portable than glass. (Perfect for tailgating.) It’s unbreakable, and it’s 100% recyclable. It’s even engineered to fit a universal pour spout for the ease of use by bartenders.
While the attitude of the can is what led to the concept, it’s also the utility and convenience that serve as a revolution in the spirits industry. As innovative concepts often do, this required the tireless energy, efforts and commitment of our client to produce and bring to market – making Stillhouse a brand that’s setting a new standard in a highly competitive marketplace.