Tillamook

Our friends at the Tillamook County Creamery Association came to us with a simple enough request: redesign the packaging for every single one of their varied 200 SKUs (cheeses, ice creams, yogurts, and butter). Unify them as a family. And distinguish them from every other dairy brand at retail. Easy, right? Okay, now consider that Tillamook is a premium-priced dairy brand, positioned as an ‘every day, every meal’ product. How to create a truly world-class identity system that still feels accessible enough for every day? We found the answer in Tillamook’s “Happy” brand spirit: the key would be looking for opportunities to inject a little of Tillamook’s historic playfulness and wit into the packaging. It was the biggest packaging effort in Tillamook’s 105-year history. When we were done, we napped. Results so far have been extremely encouraging, both from a sales perspective, and from an internal stoke factor. (Yes, dairy farmers can get stoked.)

  • Tillamook Shred Family
  • Tillamook Shred Family Detail
  • Tillamook 1 lb.
  • Tillamook Extra Sharp
  • Tillamook 1 lb. Group
  • Tillamook Ice Cream `
  • Tillamook Yogurt
  • Tillamook Greek Yogurt
  • Tillamook Greek Yogurt
  • Tillamook Sour Cream
  • Tillamook Butter
  • Tillamook Butter Box Interior
  • Tillamook Yum Truck
  • Tillamook Yum Truck
  • Tillamook Yum Truck Cowbell Detail
  • Tillamook Yum Bus
  • Tillamook Yum Bus