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Client: Betty Buzz

A mixer that
can fly solo.

Betty Buzz is a line of mixers made with clean ingredients and real juice, naturally lower in calories. Blake Lively, actress and entrepreneur behind the brand, enjoys making cocktails for friends and guests, but she doesn't drink alcohol. Thus, the mixers were developed with superior ingredients to taste great by themselves, or to craft better cocktails. The aviation theme is a nod to her husband Ryan Reynolds’ Aviation Gin brand. It‘s important to note that a Gin & Tonic cocktail has three parts tonic to one part gin, and when using Betty Buzz is more appropriately called a “Tonic & Gin.”

  • Logo
  • Brand Identity
  • Primary and Secondary Packaging
  • Bottle Design
  • Line Extension Packaging
  • Influencer Kit
  • Collateral
  • Stationery
  • Posters
  • Custom Retail Displays
  • Point-of-Sale
  • Merchandise
  • Website
Betty Buzz bottle group photo
Betty Buzz logo design on red background
Bold and playful logo and colors created strong brand visuals
Betty Buzz Bottle caps design
Bottle caps with logo create their own memorable icon
Betty Buzz Tonic bottle package design
Brand identity, custom bottle, label and crown cap design
Betty Buzz Tonic collage
Creative direction of product photography for sales and consumer collateral
Betty Buzz Tonic 4-pack beverage packaging design
4-pack carrier applies bold use of color and logo
Betty Buzz Lemon lime bottle package design
Brand identity, custom bottle, label and crown cap design
Betty Buzz Lemon lime collage
Creative direction of product photography for sales and consumer collateral
Betty Buzz Lemon lime 4-pack beverage packaging design
4-pack carrier applies bold use of color and logo
Betty Buzz Grapefruit bottle package design
Brand identity, custom bottle, label and crown cap design
Betty Buzz Grapefruit collage
Creative direction of product photography for sales and consumer collateral
Betty Buzz Grapefruit 4-pack beverage packaging design
4-pack carrier applies bold use of color and logo
Betty Buzz Ginger beer bottle package design
Brand identity, custom bottle, label and crown cap design
Betty Buzz Ginger beer collage
Creative direction of product photography for sales and consumer collateral
Betty Buzz Ginger beer 4-pack beverage packaging design
4-pack carrier applies bold use of color and logo
Betty Buzz Meyer lemon bottle package design
Brand identity, custom bottle, label and crown cap design
Betty Buzz Meyer lemon collage
Creative direction of product photography for sales and consumer collateral
Betty Buzz Meyer lemon 4-pack beverage packaging design
4-pack carrier applies bold use of color and logo
Betty Buzz 4 pack group
Brand identity on secondary packaging stands out on busy shelves
Betty Buzz 4 pack group
Logo and bold colors on 4-packs stands out on busy shelves

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