Client: Castor & Pollux

The brief for Castor & Pollux was ambitious: create a pet supply brand that would gain distribution in specialty grocery and lifestyle retailers. Starting with the name, Castor & Pollux Pet Works drew inspiration from Greek mythology, with a playful backstory that Castor was the cat and Pollux the dog who “founded” the company to create products pets actually liked. This personality led to brand lines like “Paw Made” and fun claims such as “No humans were harmed in the production of this product.” Product names like “Gotta Go Kitty Litter,” “Wet Nose Rawhide,” and “Good Buddy Cookies” reinforced the playful, but sincere brand voice. Sandstrom Partners developed the entire brand experience, including retail environments, packaging, stationery, marketing materials, in-store displays, and the trade show booth. Since launch, sales have been brisk, the product line expanded to include pet food, cat food, and accessories, and distribution grew to include high-end grocery chains and specialty stores. Castor & Pollux was acquired by Merrick Pet Care, a leader in natural and organic pet foods.