Client: Converse, Inc.

Nearing bankruptcy, Converse turned to Sandstrom Partners to revive their flagging and once-beloved brand. Our approach was to differentiate Converse by uniting its rich product heritage as the first basketball shoe with its iconic counter-culture brand cred.

We created a new identity applied across business papers, packaging, and environmental systems. Key brand icons were drawn from the iconic All-Star shoe, including the rubber sole and grommeted air vents..

Following the success of these first few initiatives, Converse entrusted us with product and showroom design, sub-brand naming and iconography, catalogs, sales presentations, and point-of-sale.

Results? Two years after we began working together, Converse was back in the black and was subsequently acquired by Nike. Today, it stands as a billion-dollar company and one of the crown jewels in Nike’s sub-brand strategy crown. You know, if they had a crown.