Client: Hood River Distillers / DeGroff Spirits

Dale DeGroff
“King of Cocktails.”

Bespoke packaging and identity for an amaro and bitter aperitivo for the most famous and influential American bartender, Dale DeGroff. His words, “Better than I could ever have hoped for.”
  • Logo
  • Visual Identity
  • Packaging
  • Stationery
DeGroff King of Cocktails mark
DeGroff Aperitivo bottle design
DeGroff Aperitivo visual identity, spirits packaging
DeGroff Amaro bottle design
DeGroff Amaro visual identity, spirits packaging
DeGroff Bitter Aperitivo label design closeup
DeGroff Aperitivo logos, visual identity, label design
DeGroff Bitter Aperitivo label design closeup
DeGroff brand identity, packaging design
DeGroff Amaro label design closeup
DeGroff Amaro logos, visual identity, label design
DeGroff Amaro label design closeup
DeGroff brand identity, packaging design

But wait...there’s more.