Client: O’Neill Vintners & Distillers

Boxed wine has traditionally been seen as something to hide, and certainly not displayed at the party. But Sandstrom Partners helped Game Box Wine change the rules: create a fun package that is part of the event. Like the back of a cereal box when you were a kid, Game Box Wine adds fun and games to wine, bringing boxed wine into the spotlight, instead of the pantry or cupboard. Game Box Wine is thought provoking, ridiculous, and a curiously entertaining direction for a more sustainably packaged category of wine that could use an upgrade, both in wine quality and conceptual approach.