Client: Gerber

Top performing brand
and pack at Walmart,
three consecutive years.

The famous knife and multi-tool producer needed new packaging that fit Walmart’s specifications, but was hindered by having over 300 products and a need to retool packaging for each of them. The solution was a completely different approach that could house every product in only six different forms that greatly improved the overall brand presence while simplifing the retail display presentation. Some would call it a miracle.
  • Packaging (of Over 300 Products)
  • Exhibit Design
  • Collateral
Gerber compact fisherman packaging design
Gerber gator folding blade packaging design
Gerber re-design of packaging with new forms and product line organization
Gerber trade show exhibit design - front view
Gerber exhibit design
Gerber trade show exhibit design - inside view
Gerber exhibit design
Gerber trade show exhibit design - front wide view
Gerber exhibit design
Gerber catalog design
Gerber sales and consumer collateral design
Gerber catalog design
Gerber sales and consumer collateral design
Gerber catalog design
Gerber sales and consumer collateral design
Gerber catalog design
Gerber sales and consumer collateral design

But wait...there’s more.