Client: Constellation Brands

Elevating the
High West.

A label redesign while maintaining brand assets. High West had always used interesting illustrations and imagery on their labels, but the production and printing wasn’t premium. We updated the design of the Bourbon and Double Rye setting a higher standard for design, materials and production without confusing or compromising their loyal audience. We also designed labeling for two barrel-finished Ready-to-Serve whiskey cocktails.

  • Core Brand Label Re-Design
  • Ready-to-Pour Cocktail Packaging Design
High West Distilling Bourbon and Rye bottles
High West Distilling Bourbon and Rye label design detail
Label redesign, illustration art direction
High West Distilling Old Fashioned ready-to-pour cocktail bottle design
Ready-to-drink cocktail packaging design
High West Distilling Old Fashioned ready-to-pour cocktail label design detail
Brand identity, custom typography
High West Distilling Old Fashioned ready-to-pour cocktail bottle group
Label design, packaging design, brand design

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