Client: Constellation Brands

Elevating the
High West.

A label redesign while maintaining brand assets. High West had always used interesting illustrations and imagery on their labels, but the production and printing wasn’t premium. We updated the design of the Bourbon and Double Rye setting a higher standard for design, materials and production without confusing or compromising their loyal audience. We also designed labeling for two barrel-finished Ready-to-Serve whiskey cocktails.
  • Core Brand Label Re-Design
  • Ready-to-Pour Cocktail Packaging Design
High West Distilling Bourbon and Rye bottles
High West Distilling Bourbon and Rye label design detail
High West label re-design, illustration art direction
High West Distilling Old Fashioned ready-to-pour cocktail bottle design
High West ready-to-drink cocktail visual identity, brand story, packaging design
High West Distilling Old Fashioned ready-to-pour cocktail label design detail
High West ready-to-drink cocktail visual identity, typography, brand story, label design
High West Distilling Old Fashioned ready-to-pour cocktail bottle group
High West ready-to-drink cocktail label design, packaging design, brand design

But wait...there’s more.