Client: Kobrick Coffee Roasters

Samuel Kobrick starting roasting coffee beans at New York’s South Seaport in 1920. Today his descendants are still roasting the finest coffees for the most discerning chefs in the city. We redesigned the identity and packaging paying homage to the white jackets and tablecloths of the fine restaurants. The Kobrick’s opened their own coffee house in the Meatpacking District so that now guests can enjoy some of the world’s finest while browsing around the shops and businesses, or by sitting outside along the cobblestone streets.