Client: Constellation Brands

Mi Campo Tequila celebrates how Mexicans are not looking to “El Norte” to define themselves, but are creating a unique culture, rooted in authentic Mexican heritage, unbound by the constraints of tradition. The name, Mi Campo (“my field”), honors the pride of farming agave and distilling tequila. The brand design, from packaging to point-of-sale, features Mexican artisans to bring inspirational brand content and authentic storytelling. Sandstrom commissioned Mexican artist /illustrator Raul Urias, to create a modern assemblage of classic Mexican and tequila themes for the brand's primary image and label illustration. Cocktails were designed by world-renowned mixologist Yamil Arias. The brand looks to other talents driving ideas in food, music, and culture to feature online, in collateral and at events. The shoulders and neck of the bottle reference a traditional margarita glass (upside-down). ¡Salud!