Client: Montana Whiskey Co.

Montana in a bottle—or in this case, a can. Montana Whiskey is all about the great outdoors: big skies, rugged mountains, lakes, rivers, and four seasons of adventure. Its green can draws inspiration from the iconic Stanley Thermos, standard gear for the outdoorsy.

Montana Whiskey has become an approachable everyday icon in the spirits world. From its distinctive “Thermos-style” packaging to its high-malt, easy-to-drink mash bill, it’s an aspirational but accessible brand built for the outdoor crowd.