Client: Bacardi

Rum from the Heartland.

Bacardi wanted to reposition their Oakheart Spiced Rum from the typical Caribbean experience. Because Oakheart was aged in charred oak barrels from the American heartland, the decision was to lean into the name and the methods that made the rum uniquely different and great tasting.
  • Logos
  • Visual Identity
  • Packaging
Oakheart Spiced Rum spirits packaging design family
Oakheart Spiced Rum logo design
Oakheart Spiced Rum logo, visual identity, brand design
Oakheart Spiced Bottle
Oakheart Spiced Rum logos, visual identity, packaging design, label design

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