Client: Portland Trailblazers / NBA
Updating Blazermania.
We worked directly with the NBA and the Portland Trailblazers’ biggest fan, owner Paul Allen (second wealthiest person in the world at the time). The project covered everything from updating the logo, adding a secondary mark, team colors and uniform combinations, court graphics, promotions and graphic standards manuals and CDs.
- Brand Identity and Standards
- Typography
- Uniforms and Merchandise
- Playing Court
- Programs, Mascot, Game Support
