Client: Full Sail Brewing

The first lager
from a Northwest
craft brewery

After successfully resurrecting FullSail Brewery’s flagship brand, FullSail, we set our sights on bigger aspirations—creating a “sessionable” lager from a craft brewery. Named simply Session, the beer was launched in 12-packs of stubby bottles reminiscent of the old Olympia “stubbies.”

Despite some initial skepticism, the brand took off and Session quickly became the flagship brand for the FullSail Brewery, quickly renamed Session Brewery.

The Session Brewery was acquired by a private equity firm a few years later for a substantial multiple.
  • Naming
  • Identity
  • Packaging
  • Promotions
Session beer branding packaging design core
Session beer packaging design 6-pack family
Session lager package design
Session beer export packaging design
Session IPA package design
Session lager beer can design
Session beer promotion design coasters
Session Black beer bottle design
Sesión Cerveza beer bottle design
Sesión Cerveza beer bottlecap identity design
Sesión Cerveza packaging design
Sesión Cerveza beer promotion design posters

But wait...there’s more.