Client: Smith Tea

The most uncommon
name in tea.

After reinventing tea in the 90’s with Tazo, Steve Smith retired to France with his family only to return after one year wanting to create another (his third) tea brand. “Of course,” he said, “I wouldn’t do it without you.” After a thorough analysis of the category in the U.S., it seemed every brand was chasing after Tazo with natural flavors, New Age attitude and functionality. To us, there seemed to be a clear opportunity for, well, tea. Really, really good tea, leveraging his many personal connections to the finest growers and gardens on earth. Together, we set out to create the “best little tea brand” in America. The Lexicon of tea is full of exotic-sounding names: “Oolong.” “Pu-erh.” “Matcha.” “Mao Feng.” To these we decided to simply and humbly add, “Smith.” Tea, personally crafted by Steven Smith, teamaker, in small batches at the Smith atelier. Buyers soon made room on the shelves for Smith Tea, displacing some of the category sameness for a much higher quality experience. Of one of the world’s great beverages.

  • Brand Strategy
  • Naming
  • Logo
  • Brand Identity
  • Brand Story
  • Packaging
  • Gift Packaging
  • Line Extension Packaging
  • Sales and Consumer Collateral
  • Custom Retail Displays
  • Retail Merchandising Design
  • Point-of-Sale
  • On-Premise Materials
  • Barware
  • Merchandise
  • Event Displays
  • Event Materials
  • Video
  • Website
Steven Smith Teamaker identity design tap handle
Steven Smith Teamaker tea packaging design tip top box
Brand identity and custom packaging system
Steven Smith Teamaker tea retail display design leather box
Custom gift packaging and on-premise display
Steven Smith Teamaker tea package string tie box design
Custom tea gift box with string tie closure
Steven Smith Teamaker retail display design string tie box detail
Brand identity, custom gift packaging system
Steven Smith Teamaker variety package design (front)
Brand identity, brand story, custom variety gift box
Steven Smith Teamaker variety package design (angle)
Brand identity, brand story, custom variety gift box
Steven Smith Teamaker tea packaging tins design
Custom tea tin packaging and holiday gift set
Steven Smith Teamaker package design black sting tie box
Custom tea gift box for premium product line
Steven Smith Teamaker tea pot design
Custom product design of branded tea pot
Steven Smith Teamaker identity design teapot teacup
Custom product design of branded tea pot, cup and saucer
Steven Smith Teamaker identity design letterpress coasters
Brand identity, brand story for series of letterpress coasters
Steven Smith Teamaker Reserve package Honey Orchid
Luxury gift package design of small batch teas
Steven Smith Teamaker Reserve package Jasmine
Luxury gift package and collateral with brand story
Steven Smith Teamaker shirt design
Branded merchandise, t-shirt for company staff
Steven Smith Teamaker assortment 30 pack design
Custom packaging system for larger gift set tea offering
Steven Smith Teamaker retail tea display design
Custom retail floor display
Steven Smith Teamaker retail tea display design detail
Detail of branding on custom retail floor display
Steven Smith Teamaker retail tea display design detail
Detail of branding on custom retail floor display
Steven Smith Teamaker website design
Design of e-commerce website
Steven Smith Teamaker website design
Design of e-commerce website
Steven Smith Teamaker website design
Design of e-commerce website

But wait...there’s more.