The Chicago office of Ogilvy was agency of record for the Steppenwolf Theatre, an artist-owned company with notable actors Gary Sinise, Amy Morton and John Malkovich among them. We were asked by Ogilvy’s ECD to design and contribute posters for the 2002-2003 mainstage productions. Before the creation of each concept, we interviewed each director for their own perspective and insights on the story and issues of their play. The posters were designed to entice interest without revealing too much. After seeing a play, the audience could then fully understand the imagery and visual messaging contained within the art. One Chicago Tribune columnist’s wish for the New Year was a continuation of the posters for Steppenwolf designed by us.