Client: Steven Smith Teamaker

The most uncommon
name in tea.

After reinventing tea in the 90’s with Tazo, Steve Smith retired to France with his family only to return after one year wanting to create another (his third) tea brand. “Of course,” he said, “I wouldn’t do it without you.” After a thorough analysis of the category in the U.S., it seemed every brand was chasing after Tazo with natural flavors, New Age attitude and functionality. To us, there seemed to be a clear opportunity for, well, tea. Really, really good tea, leveraging his many personal connections to the finest growers and gardens on earth. Together, we set out to create the “best little tea brand” in America. The Lexicon of tea is full of exotic-sounding names: “Oolong.” “Pu-erh.” “Matcha.” “Mao Feng.” To these we decided to simply and humbly add, “Smith.” Tea, personally crafted by Steven Smith, teamaker, in small batches at the Smith atelier. Buyers soon made room on the shelves for Smith Tea, displacing some of the category sameness for a much higher quality experience. Of one of the world’s great beverages.

  • Brand Strategy
  • Naming
  • Logo
  • Visual Identity
  • Brand Story
  • Packaging
  • Gift Packaging
  • Line Extension Packaging
  • Sales and Consumer Collateral
  • Custom Retail Displays
  • Retail Merchandising Design
  • Point-of-Sale
  • On-Premise Materials
  • Barware
  • Merchandise
  • Event Displays
  • Event Materials
  • Video
  • Website
Steven Smith Teamaker identity design tap handle
Steven Smith Teamaker tea packaging design tip top box
Smith Tea naming, logo, visual identity, packaging, tip-top box design
Steven Smith Teamaker tea retail display design leather box
Smith Tea logo, visual identity, gift packaging, on-premise display
Steven Smith Teamaker tea package string tie box design
Smith Tea logo, visual identity, brand design, packaging, string tie gift box
Steven Smith Teamaker retail display design string tie box detail
Smith Tea logo, visual identity, gift packaging, retail merchandising design
Steven Smith Teamaker variety package design (front)
Smith Tea logo, visual identity, brand story, tea variety gift box
Steven Smith Teamaker variety package design (angle)
Smith Tea logo, visual identity, brand story, tea variety gift box
Steven Smith Teamaker tea packaging tins design
Smith Tea visual identity, brand design, brand story, holiday tin gift set
Steven Smith Teamaker package design black sting tie box
Smith Tea visual identity, brand story, packaging, reserve full leaf tea gift box
Steven Smith Teamaker tea pot design
Smith Tea logo, visual identity, product design, custom tea pot
Steven Smith Teamaker identity design teapot teacup
Smith Tea logo, visual identity, brand design, custom tea set
Steven Smith Teamaker identity design letterpress coasters
Smith Tea visual identity, brand story, on-premise materials, letterpress coasters
Steven Smith Teamaker Reserve package Honey Orchid
Smith Tea brand design, brand story, luxury gift package, set up box with collateral
Steven Smith Teamaker Reserve package Jasmine
Smith Tea brand design, brand story, luxury gift package, set up box with collateral
Steven Smith Teamaker shirt design
Smith Tea logos, visual identity, typography, merchandise
Steven Smith Teamaker assortment 30 pack design
Smith Tea visual identity, brand design, packaging, 30 count sachet variety box
Steven Smith Teamaker retail tea display design
Smith Tea logos, visual identity, custom retail display, floor display
Steven Smith Teamaker retail tea display design detail
Smith Tea visual identity, typography, custom retail display, floor display
Steven Smith Teamaker retail tea display design detail
Smith Tea logos, visual identity, custom retail display, floor display
Steven Smith Teamaker website design
Smith Tea website
Steven Smith Teamaker website design
Smith Tea website
Steven Smith Teamaker website design
Smith Tea website

But wait...there’s more.