Client: Tazo Tea
Creating the
brand that helped
change American
perceptions
about tea
- Naming
- Packaging
- Catalogs
- Promotions
- Collateral
- Product design
- Ephemera
- Website
- Point-of-Sale
- Retail display
- Advertising
- Shaman’s boxes
- Mood Wheels
- Sales materials
- Brand direction
![Tazo Tea identity design shaman box](https://sandstrompartners.com/assets/upl/05_tazo_tea_identity_design_shaman_box.jpg)
![Tazo Tea packaging design boxes](https://sandstrompartners.com/assets/upl/01_tazo_tea_packaging_design_boxes.jpg)
![Tazo Tea retail display design carton rack](https://sandstrompartners.com/assets/upl/02_tazo_tea_retail_display_design_carton_rack.jpg)
![Tazo Tea packaging design filterbag envelopes](https://sandstrompartners.com/assets/upl/03_tazo_tea_packaging_design_filterbag_envelopes.jpg)
![Tazo Tea identity design stone coasters](https://sandstrompartners.com/assets/upl/04_tazo_tea_identity_design_stone_coasters.jpg)
![Tazo Tea brochure design tazoberry](https://sandstrompartners.com/assets/upl/06_tazo_tea_brochure_design_tazoberry.jpg)
![Tazo Tea package design popcicles](https://sandstrompartners.com/assets/upl/07_tazo_tea_packaging_design_popcicles.jpg)
![Tazo Tea package design popcicle sticks](https://sandstrompartners.com/assets/upl/08_tazo_tea_packaging_design_popcicle_sticks.jpg)
![Tazo Tea package design full leaf kraft bags](https://sandstrompartners.com/assets/upl/09_tazo_tea_packaging_design_full_leaf_kraft_bags.jpg)
![Tazo Tea packaging design infuser tins](https://sandstrompartners.com/assets/upl/10_tazo_tea_packaging_design_infuser_tins.jpg)
![Tazo Tea packaging design infuser tin stack](https://sandstrompartners.com/assets/upl/11_tazo_tea_packaging_design_infuser_tin_stack.jpg)
![Tazo Tea packaging design foodservice tins](https://sandstrompartners.com/assets/upl/12_tazo_tea_packaging_design_foodservice_tins.jpg)
![Tazo Tea package design tins](https://sandstrompartners.com/assets/upl/13_tazo_tea_packaging_design_tins.jpg)
![Tazo Tea bottle design rtd brambleberry](https://sandstrompartners.com/assets/upl/14_tazo_tea_packaging_design_bottle_brambleberry_rtd.jpg)
![Tazo Tea promotion design gift box tins](https://sandstrompartners.com/assets/upl/15_tazo_tea_packaging_design_promotion_gift_box_tins.jpg)
![Tazo Tea package design chai latte](https://sandstrompartners.com/assets/upl/16_tazo_tea_packaging_design_chai_latte_box.jpg)
![Tazo Tea promotion design mood wheel](https://sandstrompartners.com/assets/upl/17_tazo_tea_promotion_design_mood_wheel.jpg)
![Tazo Tea promotion design bamboo box](https://sandstrompartners.com/assets/upl/18_tazo_tea_promotion_design_bamboo_box.jpg)
![Tazo Tea promotion design ceremonial tea set](https://sandstrompartners.com/assets/upl/19_tazo_tea_promotion_design_ceremonial_tea_set.jpg)
![Tazo Tea identity design delivery truck](https://sandstrompartners.com/assets/upl/20_tazo_tea_identity_design_delivery_truck.jpg)
![Tazo Tea book design tea shamans apprentice](https://sandstrompartners.com/assets/upl/21_tazo_tea_book_design_tea_shamans_apprentice.jpg)
![Tazo Tea retail design floor display](https://sandstrompartners.com/assets/upl/22_tazo_tea_retail_design_floor_display.jpg)
![Tazo Tea advertising design enlightenment poster](https://sandstrompartners.com/assets/upl/26_tazo_tea_advertising_poster_design_bliss.jpg)
![Tazo Tea advertising design enlightenment poster](https://sandstrompartners.com/assets/upl/27_tazo_tea_advertising_poster_design_enlightenment.jpg)
![Tazo Tea package design herbal iced tea](https://sandstrompartners.com/assets/upl/28_tazo_tea_package_design_herbal_iced_tea.jpg)
![Tazo Tea advertising design book of tazo](https://sandstrompartners.com/assets/upl/29_tazo_tea_advertising_design_book_of_tazo.jpg)