Client: Call Family Distillers
Not exactly holy.
Not exactly water. Daniel Call was a Tennessee preacher, farmer, grocer and distiller in the 1800s, and the family patriarch who started a thriving little whiskey business in Lynchburg, with a young man named Jack Daniel and talented distiller known as Uncle Nearest. It’s a long story, so we put it on the label.
- Brand Identity
- Packaging
- Positioning
![](https://sandstrompartners.com/assets/upl/01-the-reverend-sour-mash-whiskey-bottle.jpg)
![](https://sandstrompartners.com/assets/upl/02-the-reverend-sour-mash-whiskey-bottle.jpg)
![](https://sandstrompartners.com/assets/upl/03-the-reverend-sour-mash-whiskey-bottle-with-glass.jpg)
![](https://sandstrompartners.com/assets/upl/04-the-reverend-sour-mash-whiskey-scripture.jpg)
![](https://sandstrompartners.com/assets/upl/05-the-reverend-sour-mash-whiskey-bottle.jpg)