Client: Victoria Distillers

Cocktails that capture
Pacific Coastal culture
in a can.

Victoria Distillers entered the ready-to-drink cocktail category with real spirit, unique botanicals, and quality ingredients. They wanted a brand that embraced their Pacific Coast home, and the way they live. Sandstrom Partners developed a name and brand identity that expresses the values of the Pacific Coast: acceptance, eco-consciousness, innovation, quality, unpretentious sophistication. And most importantly: adventure. Strait & Narrow Pacific Coast Cocktails is named for the straits and narrows that surround their Vancouver Island distillery location. The region provides incredible opportunities for outdoor activity, whether on the water or trail. Brand design provides visual inspiration to get out into nature, with the tagline “Where the Land Meets the Sea” proudly inspiring both land and sea adventures.
  • Brand Strategy
  • Logo
  • Visual Identity
  • Brand Story
  • Packaging
The Straight & Narrow Pacific Coast Cocktails grapefruit package design
The Straight & Narrow cocktails in a can box designs
The Strait & Narrow ready-to-drink visual identity, can design, brand story, 6 pack carrier design
The Straight & Narrow RTD cocktails cans group
The Strait & Narrow ready-to-drink cocktail can design, illustration art direction
The Straight & Narrow Pacific Coast Cocktails can and box design
The Strait & Narrow ready-to-drink cocktail can design, brand story, packaging design

But wait...there’s more.