Client: Tillamook County Creamery Association

A century old farmer’s co-op
gets a respectful make-over

Our friends at Tillamook County Creamery Association came to us with a simple enough request: redesign the packaging for every one of their varied 200 SKUs—cheeses, ice creams, yogurts, and butter. Unify them as a family and distinguish them from every other dairy brand on retail shelves.

Consider that Tillamook is a premium-priced dairy brand positioned as an ‘every day, every meal’ product. How to create a truly world-class identity system that still feels accessible enough for every day? We found the answer in Tillamook’s “Happy” brand spirit: the key would be finding opportunities to inject a little of of Tillamook’s historic playfulness and wit into the packaging.

This was the biggest packaging effort in Tillamook’s 105-year history. Results so far have been extremely encouraging, both from a sales perspective, and from an internal stoke factor. (Yes, dairy farmers can get stoked.)

  • Packaging
  • Promotions
Tillamook cheese package design extra sharp cheddar
Tillamook package design farmstyle shredded bags
Tillamook butter package design
Tillamook butter packaging design
Tillamook yogurt package design
Tillamook yogurt packaging design
Tillamook yogurt package design inside
Tillamook ice cream packaging design
Tillamook Special Batch packaging design
Tillamook Special Batch gelato packaging design
Tillamook Special Batch packaging design
Tillamook dairy promotion design yum bus

But wait...there’s more.